La Torre Girgentina, brand awareness campaign

Brand Print Campaign

A summer campaign for an authentically Maltese wine made from the indigenous Girgentina grape. Project management across casting, location scouting, suppliers, and production, holding the schedule and the brand together through to delivery.

La Torre Girgentina, brand awareness campaign, hero image

The idea

As project manager for this brand awareness campaign, the focus was to shine a spotlight on an authentically Maltese wine, crafted from the indigenous Girgentina grape variety.

Working closely with the client, I curated a team to bring together the essence of summer moments with the taste and style of the local wine. From conceptualisation to execution, my responsibilities included assembling a skilled team, casting models, coordinating with third-party suppliers, scouting locations, gathering props, and ensuring a smooth and timely campaign delivery, all aligned with the client’s vision and aspirations.

The design

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