The Vats, brand identity and launch event

Brand Event

The first project I took on at BRND WGN. The brand identity was close to finalised; the launch event still needed to be planned. From the attendee list to the merchandise to the invites, I held the moving pieces together through to the night itself.

The Vats, brand identity and launch event, hero image

The idea

This was the first project I took on upon joining BRND WGN. The brand identity was close to being finalised; the launch event still needed to be planned end to end.

I was responsible for compiling the full list of attendees, including influencers and relevant freelancers. I sourced and briefed suppliers for the merchandise, coordinated with attendees and the internal team, and sent the invites. The work ran from the early planning conversations through to the evening of the launch itself.

The brand identity

The Vats brand identity, post 1

The Vats brand identity, post 2

The Vats brand identity, post 3

The Vats brand identity, post 4

The Vats brand identity, post 5

The Vats brand identity, post 6

The Vats brand identity, post 7

The Vats brand identity, post 8

The Vats brand identity, post 9

The Vats brand identity, post 10

The launch event

The Vats launch event, photograph 1

The Vats launch event, photograph 2

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